Vilnius Pink Soup Fest
Graphic / Communication Design / 2024
Problem
Pink Soup Fest is an annual festival that takes place in Vilnius in June, celebrating the local Lithuanian dish – Šaltibarščiai. I chose this festival because not only did I see potential in creating interesting marketing and communication solutions, but I also see myself as a food enthusiast, so the topic was close to home.
Solution
The solutions were primarily targeted at the locals, creating a joyful way of inviting them to take part in the festival.
See Life Though
Pink Lenses
Inspired by the adage "view life through pink glasses," these playful glasses merge design with functionality. They serve as a fun accessory while doubling as interactive advertising through integrated QR codes linking to the festival page.
This innovative app transforms the Vilnius map into a vibrant, pink-tinted guide. It suggests engaging festival activities, offers intuitive navigation, and simplifies the overall participation process for visitors.
Navigate the Festival, Discover the City
This innovative app transforms the Vilnius map into a vibrant, pink-tinted guide. It suggests engaging festival activities, offers intuitive navigation, and simplifies the overall participation process for visitors.
Navigate the Festival, Discover the City
Navigate the Festival, Discover the City
This innovative app transforms the Vilnius map into a vibrant, pink-tinted guide. It suggests engaging festival activities, offers intuitive navigation, and simplifies the overall participation process for visitors.
Stand Out in Pink
Designed for maximum visibility, this striking t-shirt ensures festival volunteers are easily spotted from afar. Its bold, energetic design not only enhances the festive atmosphere but also reinforces brand identity.
Stand Out in Pink
Designed for maximum visibility, this striking t-shirt ensures festival volunteers are easily spotted from afar. Its bold, energetic design not only enhances the festive atmosphere but also reinforces brand identity.
Value that was created
The end result of the project gave me insight on creating and offering new innovative and joyful ways of communication and easy-to-make, cost efficient solutions that spread the message of local events
Dominykas Vascila
Vilnius Academy of Arts
2023